The life of a hero – Doug Engelbart 1930 – 2013

douglas-engelbart-at-sri-8-oct-68-demo-rehearsalMENLO PARK, Calif.—July 3, 2013—Computing visionary Douglas C. Engelbart, Ph.D, passed away peacefully at his home in Atherton, California on July 2, 2013. He was 88 years old. Engelbart’s work is the very foundation of personal computing and the Internet. His vision was to solve humanity’s most important problems by using computers to improve communication and collaboration. He was world famous for his invention of the computer mouse and the origins of interactive computing.SRI International press release

1968 – The Mother of All Demos

I entered Stanford University’s Computer Science (CS) Department in June, 1966, less than a year after its opening, and remained a graduate student there for the next 6 years. The graduate students in CS came from mixed backgrounds, since there had been no definition of CS until around this time.

In the winter of 1968, many of us drove up to San Francisco to attend the Fall Joint Computer Conference at Brooks Hall. And so we were there in the audience when Doug Engelbart took the stage to demonstrate his working model of a system that would “augment human intelligence.”

As I recall the event, Doug was in a chair that had two fixed, flat arms, like the ones you find in schools, except that this chair also could swivel. On the left side he held a mouse, and on the right was a 5-key keyboard. He could type with the 5 keys by pressing one or multiple keys at the same time (this gives you 31 combinations of keystrokes, and some keystrokes changed the “case” to give more options). There was a screen, and the screen contents were also projected onto a large screen that the audience could see.

Steven Levy in his 1994 book, Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything, describes the event as “a calming voice from Mission Control as the truly final frontier whizzed before their eyes. It was the mother of all demos.”

The impact of this demo was not so great at the time. We thought that he had some interesting ideas, such as “windows” that appeared to be sheets of paper overlapping each other on a “desktop.” He also had pull-down menus and something like hyperlinks. Quite far-out stuff. But what made the demo stand out compared to everything else in computing at the time was the fact that Doug – a SINGLE USER – was employing the full computing power of a system running down in Menlo Park that cost hundreds of thousands of dollars. We didn’t think of computers as “personal” in any sense in those days.

Transition to Xerox PARC

Within a few years, Xerox had founded the Palo Alto Research Center (PARC), and in time, the ideas that Doug had developed made the transition to Xerox PARC and were refined in the Alto personal system for internal use at PARC. (For more on PARC, see Dealers of Lightning by Michael Hiltzik)

Apple Lisa – bringing the Xerox Alto/Star to Apple

In 1979, I started working for Apple Computer as a hardware designer on the Lisa team. We initially were implementing a microprogrammed version of UCSD Pascal, but soon dropped the design to go with the Motorola 68000 CPU chip. About this time, Steve Jobs made his now-famous visit to Xerox PARC and came back very excited about the user interface – windows, pull-down menus, bit-mapped graphics – that had evolved from Doug Englebart’s work.

The Lisa software team acquired numerous people from Xerox PARC and that led to the second commercial version of Doug Engelbart’s ideas (the first was the Xerox STAR, a $20,000 system). The Lisa (1983) reduced that cost to about $10,000; but it wasn’t until the Macintosh (1984) that Doug’s ideas were found on a truly personal (and affordable) computer.

1996 – Quantum Strategic Teams

Meanwhile, I spent 10 years consulting for a variety of firms in Silicon Valley. One of those was Quantum, a hard disk drive maker. In 1993, I hired into Quantum to build a new department called Systems Engineering.

In 1996, Quantum invited me to join a strategic planning effort that recruited 16 employees – two teams of 8 – to look 10 years ahead and set Quantum’s direction for the future, using a process outlined in Prahalad and Hamel’s book, Competing for the Future. We were encouraged to engage the forward-thinkers of the Bay Area to stimulate our ideas. Remembering Doug Engelbart’s demo, I located Doug and invited him to come to Quantum for a day.

By this time, Doug’s office was lodged in Fremont, in a corner of a building where Logitech made computer mice and other gear. Pierluigi Zappacosta, founder of Logitech, was grateful to Doug for his inventions and offered him free use of this space.

During Doug’s day at Quantum, I learned more about his approach to research. In particular, there were three things that stood out for me:

First, there was what Doug showed as a spiral – the iterative improvement in human capability that comes from improving the tools a person uses. As the tools improve, the person can fashion additional and further-improved tools to keep the spiral growing.

Second, Doug was focused on the individual at work, including the ways in which an individual communicates with another individual. In this context, he was the prototype of the original “user experience designer” – a person who is concerned only with how things appear to the user and what the user can accomplish.

Third, Doug clearly understood and relied on Moore’s Law, the cost trend that brings double the computing power to a constant-cost chip every 1.5 to 2 years. For Doug, this is what was guaranteed to bring – within a few decades from 1968 –sufficient computing resources at reasonable cost into the hands of the individual.

What should we learn from this man’s life?

The lives of the heroes, someone once said, are not to be taken as models, but as lessons. Here are some of the lessons I believe we should learn from Doug’s life.

A. The life of a visionary is often lonely, because he or she can see what is to come long before others can. In Doug’s case, it took 30 years to arrive at the fruition of his ideas. He was fortunate that he lived to see that arrival.

B. Not all visionaries get to run a company and drive it to their vision. Steve Jobs was a rare exception, and even he had real success only on the third try.

C. When you’re inventing things, you have to plan to throw away a lot of prototypes. This is a test of persistence and courage. Doug had these traits.

D. Ultimate success comes from patient work towards a goal clearly seen. The critical components of such work are the patience and the clarity. Few of us maintain the level of clarity that Doug Engelbart achieved, and fewer still have the patience to return again and again to the vision.

We should all feel inspired by Doug’s life: not by his “success” as measured in the commercial world, but by the example he set of steady vision, patiently explained and consistently followed.

Eliminate your IT department?

Cloud-based services are transforming business IT in major ways.  What does this mean for the structure and mission of the enterprise’s IT department?  Is there anything left that can’t be done by the cloud and by cloud service vendors?

Yes!  There are three major areas in which every enterprise still needs a collection of people who focus on IT.  And it is best to have them gathered in a department where they are able to exchange information at high bandwidth – in other words, in an IT department.

1.    Expertise

While it can be advantageous to place IT specialists inside of business departments where they can advise their business counterparts on specifics of applications, data and cloud services, keeping up with the range of IT offerings is a job best done at a central location.

Building a center of expertise will enable IT specialists to respond to requests from business units for recommendations and advice on cloud vendors, facilities and functions of various IT packages, and general information on what solutions are now available.  In addition, the experts can create informative newsletters and workshops on what’s around the corner, the progress of corporate IT initiatives, and other current IT topics.

This type of dissemination of information cannot typically be done as well by department-captive IT specialists.

2.    Strategy

Your business has a business strategy.  Almost certainly, that strategy depends on certain IT initiatives.  Defining, aligning, and guiding those initiatives must be done by people who understand the business strategy and also understand IT deeply.  These people should be IT experts who also are involved in strategic planning for the business.

As a result, they are strategists for IT as well as for the business.  So they need to keep up with the latest trends and possibilities in IT as well as know a lot about all of the enterprise’s current IT implementations.  These people are natural members of a central IT department.

3.    Management

IT management involves several different perspectives.

First is managing the IT-business interface across all IT initiatives and across the functional components of the business.

Second is managing the IT department and its initiatives, including developing, training and promoting IT specialists.

Finally, there is management of vendors, including cloud service vendors – and increasingly crucial portion of the management workload.

All three of these aspects of IT require an IT department – or an equivalent – that concentrates IT expertise and IT-related missions into a place where communications are very frequent and easy.

Don’t eliminate IT, transform it

As cloud-based services begin to transform the way in which IT functions are accomplished, the IT department should concentrate on developing its expertise in the following areas:

Cross-connecting siloed business functions and helping to eliminate duplication in IT activities and services.

Teaching, training and informing business leaders about IT, including which cloud-based services can best help get their jobs done.

Monitoring, measuring and rewarding vendors who are supporting business functions in the enterprise.  This includes setting standards for performance, helping with contractual arrangements with vendors, and monitoring both positive performance and negative incidents surrounding IT vendors.

Creating IT strategic plans, including corroborating those plans with enterprise strategies and plans.  And finally, adapting the enterprise to the rapidly-shifting cloud services environment.

In other words, there’s plenty left to do in an IT department.  Don’t eliminate it.

John’s webinar titled will be held on September 25 at 10:00 AM Pacific time.

Designing, implementing and integrating major IT systems has numerous pitfalls that don’t appear, for example, in building construction. If you’re responsible for delivering a major IT project – or if you are paying for one – you need to be aware of what indicators are red flags for possible failure of the project.

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Constant Reinvention = Survival

Nothing lasts forever. Even the best-conceived business strategies eventually become constraints on growth.

Consider Dell. “Dell succumbed to complacency in the belief that its business model would always keep it far ahead of the pack.” But the competitors got better while Dell failed “to invest in new business lines, talent, or innovation that could provide another competitive edge.” * [see Business Week citation below]

As a leader in technology or product development, you may think that your entire job is to execute well on the development plans laid out by Marketing or a strategic planning group. But you can do more. You can help the executive staff recognize that the business has other opportunities.

Consider what the Business Week authors went on to say: “Long-term success demands constant reinvention.” This means that while you’re turning out products that meet the current set of goals for functions, price and quality, the viability of the company may depend on your pointing out where innovative products or services could come from, using the brains you already have on your staff. Reinvention means re-thinking the orthodoxies everyone has accepted as the characteristics of the company. Do you have some independent thinkers on your staff who keep coming up with off-the-wall ideas? Maybe some of those ideas are actually your ticket to survival.

Nurture the next growth platform long before it’s needed.” This means you have to carve out the budget to support the radical ideas from the operating budget you’re supposed to use for mainstream development. If you can’t convince your executive staff to fund a skunkworks operation, then you should look at having some of your key contributors doing some off-the-record investigations. Is this risky in your company? Then maybe the company needs some shaking up.

Most [companies] don’t [nurture the next ideas]. Distracted by the demands of their current success, they re lulled into a false sense of security.” It’s easy to focus only on the tasks that will satisfy the demands of current customers and current ways of doing business. And while it’s not easy to perform on those tasks at extraordinary levels, you can get lost in gunning for the immediate satisfactions of meeting this quarter’s goals. Can you be a VP or Director of Engineering and still make time for thinking about next year’s products and the businesses that you haven’t entered yet? Consider this: who else is better positioned to view what’s possible, who is out there needing better functions or services, and what can be combined to make a new business?

I suggest taking an advocate’s role as part of your commitment to the long term success of your company. You don’t have to be a marketer or business analyst to know what’s exciting and feasible in the next generation of products and services. Carve out a niche as a visionary and a keeper of the wild ideas that can open up new busineses for your company. Do it regularly, and you’ll be twice as valuable as the person who only meets the usual goals of Development. Besides, it may help your company survive.

———-
* “Where Dell Went Wrong” by Nanette Byrnes and Peter Burrows in Business Week, February 19, 2007, pages 62-63.

http://www.businessweek.com/magazine/content/07_08/b4022074.htm?chan=search