Once we get over our wonder at the broad capabilities of software running on modern computers and devices, we begin to ask why so much of the software we use is of questionable quality. Between vulnerabilities to malware and constant updates to correct problems, it seems that software is never stable and reliable. Why?
Loss Leader
January 26, 2008
My colleague Joel Harrison is good at encapsulating learnings from his experience. In 2006, while I was visiting him at his startup company, Abrevity, he said, “You can’t justify a new product based on a cost analysis of the first-generation product. You have to have a vision.” Joel and I had experienced the frustration of […]
Is your software on fire?
January 26, 2008
The spectacle of Dell laptops on fire in the summer of 2006 due to Sony battery problems has prodded me to think about product failures. There is nothing so attention-getting as a fire in a conference room. Few people who see this sort of failure will forget what they have seen. Software failures may not […]
What is Product Marketing’s role in development?
January 26, 2008
A colleague asked, “Do you believe Product Marketing could be the bridge between the Engineering and R&D organizations? It seems to me that market requirements are the other piece to incorporate there and Product Marketing could add that to R&D’s specs before working with Engineering to determine what’s feasible and on what time schedule… What […]