Get out of the way

Tips on managing product development and engineering by John Levy, consultant, expert and author of "Get Out of the Way!, An executive’s guide to creating timely, innovative and relevant products."

My Photo
Name:John Levy
Location:Point Reyes Station, California, United States

John Levy is a consultant focused on managing product development and innovation in high-tech companies. As a strategic thinker, he helps make R&D and product development organizations a key competitive advantage for their companies. He has over 30 years of experience in the computer, software and storage industries. His publications include articles on managing software development, and he is currently completing a book on management, titled “Get Out of the Way.” Dr. Levy holds patents in computer design and is a regular expert in patent litigation. He has advised U.S. District Court judges on technology, and he teaches technology courses at the University of San Francisco Fromm Institute. A regular speaker, he has also produced a weekly show on technology for a local public radio station.

Monday, January 30, 2006

Death by Mismanagement

I had breakfast recently with an old colleague who is a top-notch ASIC designer. Among the many stories he told me, the lessons of this one stand out:

One year when he had been a key player in designing a new interface that doubled the speed of the devices we made, he was nominated for "Inventor of the Year." But he didn't find out about this nomination from his boss. Instead, he was invited to the dinner event at which the award is given out (without anyone knowing in advance which of the nominees is to receive the award). Of course, he says, he didn't receive the award; his boss, who had to attend the event with him, would not make eye contact with him during the event.

Later, at annual review time, he was ranked in the bottom 1/8th of the company's contributors. Naturally, he was curious about how this could happen while he was being nominated for Inventor of the Year. He asked HR about it. "Is this consistent?" he asked. "Of course not," they replied. "Can you do anything about it?" "No."

When management is sending two extremely conflicting messages to individual contributors like my colleague, it is an indication of deep trouble at several levels in the company. First, the immediate boss was almost certainly acting out a personal aversion -- if not vendetta -- against this engineer. Second, the fact that no one from higher levels of management were willing to take action is a sign of serious sickness in the company.

How long would you expect a company to lasst which sends such messages to experienced and long-term contributors? In fact, the "boss" in the story above was eventually laid off. But the damage to the engineer's morale and respect for the company were irreversible.

And so, no doubt, was the decline in the company's competitiveness. The company's sale to a former competitor was announced just a couple of months ago.

0 Comments:

Post a Comment

<< Home